The pH-balanced shampoo gently cleanses while minimizing the absorption of substances that interact with color. Ultra-moisturizing conditioner softens and detangles, leaving hair manageable and healthy-looking. ArganID helps repair and seal the cuticle to lock in color, while an Environmental Protection Blend combines the benefits of pomegranate extract and a sun protection quat to help protect against color loss and damage caused by sunlight and environmental aggressors. 90% of users noticed healthy-looking shine in just one use. * Color-safe. Formulated without sulfates, phosphates, or parabens. PETA-certified cruelty-free. *Based on participant responses in a consumer test.