Because of Ultra Foundations ultra-concentrated pigment level, a little goes a long way and it easily builds from sheer to full coverage. Its a light-weight emulsion that perfects skin tones and floats on the skin and can also be used to custom tint a moisturizer.The silicones in Ultra Foundation's top-secret formulation create an optical blurring effect that diminishes the look of fine lines and wrinkles, creating the illusion of a smoother, more uniform skin with a naturally dewy finish. No wonder it's the foundation of choice for stars like Kelly Clarkson and Lady Gaga! Its worth repeating that thanks to Ultra Foundations silicone-based formula, no primer is needed. And its the perfect primer for eyes and lips.Ultra Foundations oil-free formula hydrates skin and does not require powder for setting. Not having to powder means you can preserve your skins dewy finish. Powdering often accentuates the look of fine lines or wrinkles and every makeup artist knows thats aging!